The Most Important Self-Defense Lesson You Can Learn (And Share With Family)

This might be the most important self-defense lesson you ever learn.

It might also be the one that saves someone you care about.

It’s called the Devalue Strategy — and I created it back in the 1980s while building out the foundation of my self-defense system.

Back then, I wasn’t just looking for physical tactics. I was obsessed with developing strategies that could interrupt the psychological systems of predators. I wanted to teach people how to change the script before the attack began.

Here's a Scenario:

It’s late at night.

You’re low on gas, so you pull into a sketchy station to fill up.

While you’re pumping, three men step out from the shadows and start walking toward you.

You have 3 seconds.

What do you do?

This isn't hypothetical.

This really happened.

And the woman it happened to? Her name is Jennifer Patton.

She learned my Devalue Strategy.

She deployed it.

And she got away unharmed.

I want you to watch the original video clip from 2007.

It’s only 3 minutes and 5 seconds long.

That’s all the time it takes to learn this strategy.

Not memorize. Not drill 1,000 times.

Just understand how it works and why it works — and you’ll never look at confrontation the same way again.

Remember this:

Predators look for opportunity, not challenge.

When you use Devalue, you create a psychological friction that makes them question are you the best victim!

And sometimes, that pause is all you need to escape.

Stay safe.

Stay dangerous.

And share this with someone you care about.

Coach B

Now that you know the strategy, hear it from the source. Jennifer shares what happened that night — in her own words — and how this exact strategy helped her escape. Listen now.

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